OPTICAL ROOM

Happiness is only real when shared. (Lev Tolstoy)

BE YOURSELF, BE YOURSELF.
Selfie for us means expressing oneself through an image shared on social media.
So not just a photo you take yourself, perhaps in the mirror, but an image of yourself, a photographic portrait of you created together with friends and family. A moment of joy, happiness, introspection and socially shared personal expression.

INSPIRING, FANTASTIC, BEAUTIFUL.
Our Selfie Museum is not just an exhibition space but above all a creative laboratory, a treasure trove of multiple forms of art and beauty to be discovered. For us, art is an overdose of enthusiasm for human creativity and the surprising beauty of nature.

EXPRESS YOURSELF, EXPRESS YOURSELF.
The Selfie museum is a space created by artists to create a relationship with the visitor.
We asked the artists who collaborated on the project to invent unprecedented connections between artistic activity and the set of human activities, building a narrative space that captures the purposes and structures of everyday life in a scenario form that becomes a place / non- a place where cultures, languages, themes, creative connections meet.
This artist-visitor relationship is manifested precisely through the photographs that visitors create and disseminate on social media. These are not images to be published, but emotions to be shared.